Focal Points..
http://www.digital-photography-school.com/using-focal-points-in-photography#ixzz1YiJS2OXM
The reason a focal point is important is that when you look at an image your eye will generally need a ‘resting place’ or something of interest to really hold it. Without it you’ll find people will simply glance at your shots and then move on to the next one.
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